According to Wikipedia: Lifestyle photography is a kind of photography which mainly aims to capture portrait/people in situations, real-life events or milestones in an artistic manner and the art of the everyday. The primary goal is to tell stories about people's life or to inspire people in different times. Thus, it covers multidisciplinary types of photography together.
A lifestyle photographer is not only a portrait or people photographer. A lifestyle photographer loves/enjoys photography as ART in the everyday, 'mundane' life. A lifestyle photographer is also talented in other disciplines of photography such as landscape, street photography, fashion, wedding and even wildlife with one's unique vision to inspire people's life. That's really the ticket: the unique vision INSPIRES another's life.
Typically, lifestyle photography is in a 'typical' or usual setting. This might be hanging out at home, going to their favorite coffee shop, sitting at their desk looking dazed or amazed, going for their daily walk with the dog, playing with the kids...
When I take lifestyle portraits, "real-life events" are incorporated into their session. Therefore, lifestyle/headshots (personal branding) might involve pictures taken in a typical workday setting. If you are looking to let your clients know about who you are, you need to show them something real. I can help you choose the best place for these type of images.
This is an image I took at a fundraiser and just happened to catch these two cuties being little girls enjoying some shiny things. That makes it perfect! Can't you just imagine being there?
So how can you achieve the perfect lifestyle session? Here's a couple tips.
1. Consider a hybrid photo session. I'll blog more about this in the future, but a hybrid photo session involves some behind the scenes video and images. Why would you like this? The images we pose for are beautiful and timeless and incredibly valuable. Combine this with some fun images showing our quirky, fun, spontaneous and unique self and you've got some awesome memories. I love the tangible matted images and books and such, but hold the hybrid videos as a media product I just LOVE. I tend to make these for clients as a documentation of the fun we had and it's sure to become a staple product in my studio. I've got several videos you can take a look at on THIS page.
One of my FAVORITE HYBRID PORTRAIT Sessions
2: We still PLAN lifestyle photography sessions. We need a plan, and there might be some posing but as you can see in the video, some of the session are images taken between the images. It's that moment between the moments that leave me with goose-bumps (God-bumps!) which I believe is a brush with the divine. Got to go for it! Those moments are what make life magical.
3: Have FUN! Life is too short to NOT have FUN!!! We love the serious, pondering pictures, but the ones we tend to save for a lifetime of memories- the ones we're laughing and having fun.
4: PSST- here's a secret about this photographer- I'm an observer and participant. When I do a shoot, I become a part of the experience and yet I'm watching through my lens. It's a wonderful place to be and why I love what I do. Sometimes I direct and give guidance- it's a must in photo sessions. Heck, it's a vulnerable position to be in front of the camera. Support and guidance is always welcomed! It's the connection I have with individuals, couples and families that make the sessions so special. YOU WANT SPECIAL since these are images you'll want to treasure forever.